[email protected] 48032091-4
[email protected] 48032091-4

Course Details

Marketing of Financial Products and Services

  • Title : Marketing of Financial Products and Services
  • Course TYPE : Training Course
  • Course No : TC39/2025
  • Duration : 04 Working Days
  • Frequency : 1
  • Time : Monday 13th of October 2025 - Thursday 16th of October 2025
  • Nature: Residential
  • Target Group : Senior Officer or Equivalent Officer and above
  • Methods : Lecture, Group Discussion and Case Study
  • Resource Person: BIBM Faculty and Professionals from Financial and Other Institutions
  • Coordination Team :
    1 . Rexona Yesmin
    2 . Benazir Ishaque
  • Objectives:
    • To Familiarize the Participants with the Fundamentals of Marketing of Bank Products, Marketing Research, Branding, Integrated Marketing Communications and Relationship Banking.
    • To Acquaint the Participants with Different Techniques of Executing Marketing Functions in Banks Smoothly.
  • Contents:
    • Marketing of Bank Services - Fundamentals, Market Structure, Scope, Competitive Environment and Shifting in Market Behavior.
    • Marketing Research and Bank Marketing Strategies - Customer Behavior, Attitude and Techniques of Customer Survey, Market Segmentation, Targeting and Positioning.
    • Branding in Banks - Branding and Differentiation, Brand Values.
    • Product Development and Pricing Techniques.
    • Alternative Delivery Channels in Banks: Selecting Bank Branch Location (Application of Geographic Information System) and Distribution of Banking Services, ATM/Fast Track, Internet Banking, Mobile Banking, Agent Banking, and Hot Line number.
    • Integrated Marketing Communications, Direct and Digital Marketing.
    • Relationship Banking-Concept, Scope, Services Management, and Customer Relationship Management (CRM) in the Banking Sector of Bangladesh.

Terms

a. BIBM member banks can access the online nomination form before forty (40) days of the commencement of programs. BIBM member banks can nominate a maximum number of three (03) participants for a Training Course/Training Workshop. The maximum number of participants in each Training Course/Training Workshop is 40. However, if the number of total nominees exceeds the maximum number, a final list of 40 participants will be prepared by the BIBM authority which will be available online five (05) days prior to the commencement of the Training Workshop. Information in regard to rejection of any nomination will be communicated to the concerned bank at least three (03) days before the commencement of the Training Workshop. No participant under the target group/level is allowed to participate in any Training Course/Training Workshop.

b.  As per the decision of the BIBM Governing Board, BIBM Member Banks (except Bangladesh Bank) are required to pay BDT 1800 per day per participant including holidays (if any) as training fees which also include Accommodation, Food, and other miscellaneous expenses. 

For Non-member Banks  and Non-Bank Financial Institute (NBFIs) are required to pay BDT 7,000/- for one week program (up to 5 woking days), BDT 10,000 for two weeks program (up to 10 working days) and BDT 15,000 for Three weeks program (up to 15 working days) per participant. Besides, all non-members banks and non-bank financial institutions (NBFIs) have to pay BDT. 960 (800+20%) per day (including holidays) per participant as food and hostel charges. 

For Bangladesh Bank, the fee is BDT 500 per day per participant. All Fees are excluding VAT and Tax. 

c. The pay order/bank draft drawn in favor of ‘Bangladesh Institute of Bank Management’ has to be sent at least seven (07) days prior to the commencement of the Training Course/Training Workshop.

d. The Training for each day will be as follows:

Time

Session

1005-1105

1st Session

1105-1125

Refreshment

1125-1225

2nd Session

1225-1230

Break

1230-1330

3rd Session

1330-1430

Lunch & Prayer Break

1430-1530

4th Session

1530-1545

Break

1545-1645

5th Session

1645

Tea & Snacks