[email protected] 48032091-4
[email protected] 48032091-4

Course Details

Digital Marketing for Banks

  • Title : Digital Marketing for Banks
  • Course TYPE : Training Workshop
  • Course No : TW19/2025
  • Duration : 02 Working Days
  • Frequency : 01
  • Time : Wednesday 23rd of April 2025 - Thursday 24th of April 2025
  • Nature: Residential
  • Target Group : Senior Principal Officer or Equivalent Officer and above
  • Methods : Lecture, Group Discussion, Case Study, Panel Discussion and Formulation of Recommendation
  • Resource Person: BIBM Faculty and Professionals from Financial and other Institutions
  • Coordination Team :
    1 . Rexona Yesmin
    2 . Benazir Ishaque
  • Objectives:
    • To Familiarize the participants with Digital Marketing Concepts, Methods, Channels and Strategies for Smooth Banking Operations.
    • To Develop Digital Marketing Competencies for upholding Banking Ecosystem.
    • To Apprehend the Importance and Use of Omni Channel Marketing in Banks.
  • Contents:
    • Digital Marketing Concepts: Methods and Strategies- Search Engine Optimization (SEO), Email marketing, Social Media Marketing (SMM), Conversion Rate Optimization (CRO), Affiliate Marketing, Content Marketing, Digital Advertisements, Web Analytics, Mobile Marketing, Machine-Learning and AI etc.
    • Traditional Marketing vs. Digital Marketing: Which is Better for Banking Business? Actionable Digital Marketing Strategy Aligning Business Goals and Priorities.
    • Search Engine Optimization (SEO), Social Media Marketing (SMM) and Content Marketing Strategy in Banks: Plan and Executions.
    • Measuring and Analyzing Digital Marketing Campaign Performance, and its Effects on Customer Retention Strategies.
    • Omnichannel Marketing in Banks: A Unified Experience for Banking Business Growth.
    • Challenges and Remedial Measures of Adopting Digital Marketing in Banks.

a. BIBM member banks can access the online nomination form before forty (40) days of the commencement of programs. BIBM member banks can nominate a maximum number of three (03) participants for a Training Workshop. The maximum number of participants in each Training Workshop is 40. However, if the number of total nominees exceeds the maximum number, a final list of 40 participants will be prepared by the BIBM authority which will be available online five (05) days prior to the commencement of the Training Workshop. Information in regard to rejection of any nomination will be communicated to the concerned bank at least three (03) days before the commencement of the Training Workshop. No participant under the target group/level is allowed to participate in any Training Workshop.

b. As per the decision of the BIBM Governing Board, BIBM Member Banks (except Bangladesh Bank) are required to pay BDT 1800 per day per participant including holidays (if any) as training fees which also include Accommodation, Food, and other miscellaneous expenses. However, for Bangladesh Bank, the fee is BDT 500 per day per participant. All Fees are excluding VAT and Tax. 

c. The pay order/bank draft drawn in favor of ‘Bangladesh Institute of Bank Management’ has to be sent at least seven (07) days prior to the commencement of the Training Workshop.