[email protected] 48032091-4
[email protected] 48032091-4

Course Details

Marketing of Financial Products and Services

  • Title : Marketing of Financial Products and Services
  • Course TYPE : Training Course
  • Course No : TC37/2024
  • Duration : 04
  • Frequency : 01
  • Time : Monday 14th of October 2024 - Thursday 17th of October 2024
  • Nature: On-campus (Residential)
  • Target Group : Senior Officer or Equivalent Officer and above
  • Methods : Lecture, Group Discussion and Case Study
  • Resource Person: BIBM Faculty and Professionals from Financial and Other Institutions
  • Coordination Team :
    1 . Rexona Yesmin
    2 . Dr. Shamsun Nahar Momotaz
  • Objectives:
    1. To Familiarize the Participants with the Fundamentals of Marketing of Bank Products, Marketing Research, Branding, Integrated Marketing Communications and Relationship Banking.  
    2. To Acquaint the Participants with Different Techniques of Executing Marketing Functions in Banks Smoothly.
  • Contents:
    1. Marketing of Bank Services - Fundamentals, Market Structure, Scope, Competitive Environment and Shifting in Market Behavior.
    2. Marketing Research and Bank Marketing Strategies - Customer Behavior, Attitude and Techniques of Customer Survey, Market Segmentation, Targeting and Positioning.
    3. Branding in Banks - Branding and Differentiation, Brand Values.
    4. Product Development and Pricing Techniques.
    5. Alternative Delivery Channels in Banks: Selecting Bank Branch Location (Application of Geographic Information System) and Distribution of Banking Services, ATM/Fast Track, Internet Banking, Mobile Banking, Agent Banking, and Hot Line number.
    6. Integrated Marketing Communications, Direct and Digital Marketing.
    7. Relationship Banking-Concept, Scope, Services Management, and Customer Relationship Management (CRM) in the Banking Sector of Bangladesh.

Criteria for Nomination for BIBM Training

a. BIBM member banks can access the online nomination form before forty (40) days of the commencement of programs. BIBM member banks can nominate a maximum number of three (03) participants for a Training Workshop. The maximum number of participants in each Training Workshop is 40. However, if the number of total nominees exceeds the maximum number, a final list of 40 participants will be prepared by the BIBM authority which will be available online five (05) days prior to the commencement of the Training Workshop. Information in regard to rejection of any nomination will be communicated to the concerned bank at least three (03) days before the commencement of the Training Workshop. No participant under the target group/level is allowed to participate in any Training Workshop.

b. As per the decision of the BIBM Governing Board, BIBM Member Banks (except Bangladesh Bank) are required to pay BDT 1700 per day per participant including holidays (if any) as training fees which also include Accommodation, Food, and other miscellaneous expenses. However, for Bangladesh Bank, the fee is BDT 500 per day per participant. All Fees are excluding VAT and Tax. 

c. The pay order/bank draft drawn in favor of ‘Bangladesh Institute of Bank Management’ has to be sent at least seven (07) days prior to the commencement of the Training Workshop.

d. The Training for each day will be as follows:

1st Session: 1005-1105

Refreshment: 1105-1130       

2nd Session: 1130-1230

Break: 1230-1235

3rd Session: 1235-1335

Lunch & Prayer Break: 1335-1430

4th Session: 1430-1530

Tea Break: 1530-1600

5th Session 1600-1700